There are numerous applications that allow users to learn English, but I haven't yet come across one that allows customizing how you learn (reading, listening, writing, and speaking) on the basis of your convenience and learning pattern.
Despite the fact that there are several applications on the market for learning English, finding one that allows the user to learn the language in the way that he is most comfortable with is difficult. Learnlish introduces an interactive way to customize your learning experience on the basis of your choice (the way you think is most effective for you). You can customize your learning by making small changes in your daily routine, or you can also choose some of the preplanned courses that we have.
UX Researcher, UI Designer
August 2021 - October 2021
Figma, Whimsical, Trello, Google Docs
English learning applications vary in terms of their features, but some common gaps that most of the applications in the market may lack include:
Personalized learning: Many English learning apps use a one-size-fits-all approach, without taking into account individual learning styles, abilities, and preferences. A more personalized approach could help learners progress faster and retain information better.
Real-life scenarios: While some English learning apps provide conversation practice, they often lack realistic and relevant scenarios that English learners might encounter in real life.
Integration with other tools: English learners often use multiple resources to learn the language, such as textbooks, videos, and audio resources. An English learning app that integrates with these other resources could provide a more comprehensive and effective learning experience.
Interactive experiences: Some English learning apps rely heavily on text and passive listening, which can be boring and ineffective. Interactive experiences, such as games and simulations, can help learners practice their language skills in a fun and engaging way.
Multimodal learning: Different learners have different learning styles, and English learning apps could benefit from incorporating more multimodal learning strategies, such as visual aids, videos, or interactive games, to better accommodate different learning preferences.
Students: English is widely used as a medium of instruction in schools and universities, and is also an important subject in many academic curricula.
Job seekers: English is often a requirement for many jobs in India, especially in the fields of IT, BPO, finance, and hospitality, among others.
Professionals: English is a global language of business and commerce, and is widely used for communication and negotiation in the workplace.
When designing this application, conducting a competitive analysis was crucial to understanding the strengths and weaknesses of similar apps in the market. By examining competitors' features, user experiences, and marketing strategies, we can identify opportunities for improvement and differentiation to create a unique and valuable product for our users. In this analysis, we will explore some of the leading English learning apps and highlight their key features and areas for potential improvement.
Scenario: Rajnandani just completed her engineering degree at a college. While in her 7th semester, she got the opportunity to intern at a startup as a developer for 6 months, and while working there, she found it a little difficult to convey her input as she was very conscious of her spoken English. Although she successfully completed her internship, she wanted to improve her speaking skills, but she was not able to devote dedicated time to this. She shared this scenario with one of her friends, and her friend suggested she try "Learnlish," where she can customize her learning in ways that are interesting to her and won’t need separate time.
Creating sketches of the user interface of Learnlish was an important step in the design process, as it helped me to visualize the layout and flow of the application before moving on to more detailed wireframes.
We put everything on the board after creating our problem statement and began classifying items. The most logical result of breaking everything down was to separate the entire application into three main sections: home, progress, and profile. After categorizing the features, we created an information architecture using them.
After creating the information architecture and the sketches of the proposed application, the next step is to create wireframes. Wireframes are more detailed and refined than sketches, and they helped me to create a more accurate representation of the final product.
Once the low-fidelity wireframes and style guide were completed, the next step was to move on to creating high-fidelity designs for Learnlish. These designs take the concepts developed in the low-fidelity stage and refine them with greater attention to detail and visual fidelity. By using real content and specific design elements, high-fidelity designs provide a much more accurate representation of what the final product will look like.
According to research by the time we come to an age where we need to start taking decisions by ourselves, our ability to command our brain to do something is so degraded that the first response that we get is NO, moreover, our brain loves to get distracted, and on every single distraction, it induces dopamine. This clearly shows that our mind needs an external entity to tell us what to do and when to do.
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